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Paul Williams - Master Chocolatier - Choc Amor and The Chocolate Rooms.
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Paul starting making chocolate after taking a brave decision to give up a career in high finance for artisan chocolate. The business has grown from strength to strength, initially just farmers markets, then a unit at Botany Bay in Chorley and now a destination chocolate cafe experience in Tarleton. Several of Paul's unique chocolate flavours have been nominated for awards and the business itself was also nominated in the BIBA's too.
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Passionate about great artisan chocolate and also local produce, you must find time to visit The Chocolate Rooms, Botany Bay or catch up with him at a Farmers Market and sample his fantastic wares.
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So on to the answers to the questions
- What is your favourite cookery or food book or publication ?
- What sentence sums up Lancashire Food to you ?
- If you weren't doing what you do now, what would you like to be ?
This is already my second chance at a career, and I absolutely adore being Willy Wonka every day.
- Which piece of kit could you not do without ?
- Who would join you at your ultimate dinner party and why?
Robin Williams for the laughter, Jean Pierre Wybauw so I could pick his brains on chocolate and Stephen Fry as I just like the knowledge this man holds in his head.
- What advice would you give to your younger self ?
- Describe your style in three words
- What was your latest foodie gadget purchase ?
Impulse Hand sealer, so that I can bag chocolate bars in their plastic bags for greater freshness.
- What is your greatest achievement to date ?
Setting up Choc Amor at The Chocolate Rooms all without borrowing any money. If you haven't got it then you can't spend it !
- What is the worst mistake you have made ?
Lending money thinking I would be rich because it was too good an opportunity to miss. Oooops didn't that go wrong! Fools and money.
- Tell us a secret about yourself ? may be something we wouldn't expect !
Even though on the outside I may appear to be an extrovert, really I am an introvert who has learned to live in an extrovert society. I like peace and quiet, I can count my friends on one hand and would prefer to spend time with them over a great meal and a bottle of wine (or 3)
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The Chocolate Rooms can be found in Tarleton Village, just off the A59 on church Road . They are open Tuesday through to Sunday.
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