Wednesday, 28 November 2012

#BoothsCheers !


So very very proud to be asked to take part in the first online and in-store simultaneous beer and wine tasting event for Booths, the wonderful regional supermarket that really knows what it means to keep it local. Its a family firm founded in 1847 with a reputation for quality produce. They have 29 stores throughout the North West, the latest being Milnthorpe in Cumbria.

#BoothsCheers is running for the next 6 weeks up to Christmas and their are some great deals every week on beers and wines to get you in the festive mood, if you are lucky enough to live near a store you can visit and taste that weeks special offers, their will also be recipes and food matching advice being shared both in store and online. Lots of other bloggers are taking part too on instagram and twitter. So its a great excuse to have friends round for a sociable evening.

Well what a great time we had for the first #BoothsCheers event, the two wines that were sent for tasting were delicious, the Isla Negra Sauvignon blanc was crisp fresh and light with a slight hint of grapefruit, ideally for serving with fish. the Isla Negra Merlot was juicy and fruity and very easy drinking and would be ideal with steak and other red meats.The Marstons double drop beer was popular with the chaps and they thought would be great served with traditional party snacks such as sausage rolls. We had a great time swapping menu suggestions on twitter and posting pictures via instagram, we are all looking forward to next week. 

Week 2 we received a red  Emiliana camerenea chilean wine and a Emiliana  White chardonnay , along with a bottle of budvar budweiser. One of guests this week is a wine connisseur and particularly enjoyed the red , whilst his wife liked the chardonnay. The wines were food matched to a spicy chilli for the red and creamy chicken dishes for the white. It was felt the budvar would be a good match to hot dogs or similar . Mr Lancashire Food was also lucky enough to win one of the photographic challenges on the night too, not sure what his prize is though !

Looking forward to week 3 , we were pleased to discover that our wines are a Rose and Sauvingnon Blanc from Brightwater Bay from New Zealand and our selected beer is Cocker Hoop from Jennings. 

Week 3 , we received our lovely wine and beer and were joined by no less than two sets of couple friends, our first tasting was the Sauvingnon Blanc , this was more citrussy than our first bottle of this variety in week 1 with a tropically nose , very drinkable all the same. We then moved onto the Rose at 13% a pretty feisty bottle which we all thought tasted like fruit pastilles and was very quaffable  Our beer from Jennings a Cumbrian Brewery , was a nicely balanced hoppy ale, which we thought would be lovely in onion gravy with toad in the hole.
On the night @synergymono (Mr Lancashire Food's twitter handle) was delighted to  receive a personal message from Booths for his photographs.

Week 4  and we are tasting Saint-Emillion Grand Cru and a Croft 'Indulgence' Port. We have presented with a "secret mission" in our parcel this week and my mission challenger is fellow blogger Northwestnosh , we have to come up with a great comfort food that either features or match to our bottles tonight, check out the associated blog post here for a recipe of what we came up with. This week due to time pressures we are #BoothsCheers on our own, writing christmas cards and have a more relaxing evening than of late.

Week 5 - the penultimate #BoothsCheers party will see a Cote du Rhone and a Pouilly Fume. Lancashire Food was really lucky to have one of our recipes featured as the perfect match to the Cote du Rhone

Our recipe to match our  red this week is by the talented cook. Here's Slow Cooked Brisket 

and all received a lovely christmas message and thank you from the store on instagram.

Next week is the last week :-(, we have a chateau neuf de pap and a chardonnay to look forward to. ever inventive the PR company choose to mix things up by sending out different parcels to the online bloggers, our was a bottle of manzanilla sherry and a jar of ground cloves. That taxed us some what ! but after a bit of a think I cam up with a rabbit basque based on Delia Smiths classic chicken basque, which would use the sherry as part of the stock and a pinch of cloves to spice up the dish. A dry sherry can also be used in a cheese fondue which would be a great party dish. 

BoothsCheers has been a great online and instore event and has really brought peoples attention to Booths , we are so lucky in the north to have a great local supermarket chain, who knows the real meaning of local.


Karen S Booth said...

I missed the 1st week but I am now happy to be joining in for the rest of the weeks! Being a Booth (by marriage) I am happy to fly the Booth's flag, and especially as it is a Northern firm too! Cheers!

dissertation free psychology said...

Immediately in advance of Lancashire Food conception your further situation approximately right away.

Related Posts Plugin for WordPress, Blogger...